Why Naming Your Client Beats Buying a Better Camera
Our video did seven times better than the last one. The difference was not the camera or the edit. It was the name of the client we mentioned.
Continue ReadingWhy the City of Red Deer Chose M Media
Red Deer is Alberta's third largest city. Here are the three reasons they trusted M Media to deliver their content, and what it means for your business.
Continue ReadingA Following Is Not a Business: What 10,000 Followers Actually Gets You
Hitting 10,000 followers means nothing if they are not buyers. Here is why follower count is a vanity metric and what to focus on instead.
Continue ReadingWhy Posting Every Day Is Actually Hurting Your Reach
Posting more does not mean growing more. Here is why daily posting hurts your reach and what a three post per week strategy actually does for your business.
Continue Reading3 Pieces of Video Gear You Actually Need Beyond a Camera and Lens
The camera is not what makes video look professional. These three pieces of gear separate amateur footage from polished, premium work.
Continue ReadingThree Canon Cameras for Video at Three Budgets
Three Canon cameras for video at three budgets. Compare the R8, R6 Mark II, and cinema grade C80 to find the right body for your work.
Continue ReadingThe Day You Post On Instagram Matters More Than You Think
The algorithm rewards momentum, and momentum only happens Monday through Thursday. Here is the day by day breakdown your content strategy is missing.
Continue ReadingYour Follower Count Doesn't Matter Anymore. Here's What Does.
Follower count is no longer the metric that matters. Learn why brands have all shifted to engagement, and what that means for your content strategy.
Continue ReadingThree iPhone Settings That Instantly Make Your Videos Look Better
Your iPhone is better than its factory settings. Switch on 4K60, lock the lens, and turn off auto low light fps for cleaner, more consistent footage.
Continue ReadingInstagram Reads Your Words, Not Your Videos
Instagram reads text, not video. Learn the hidden description trick that tells the algorithm exactly who your story is for and pushes it to the right people.
Continue ReadingGoing Viral Isn't Always a Good Thing
Getting 200,000 views means nothing if none of them buy. Here is why chasing viral content hurts your business and what to focus on instead.
Continue ReadingWhat Time Should You Post
Most brands post on Instagram at the wrong time and kill their reach. Here's the smarter posting window the algorithm actually rewards.
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